So you think it’s time to go mobile but you’re unsure of how to implement such a change on your website. This is understandable. For years, the only thing that site operators had to worry about was how to reach an audience sitting stationary at their home computer. When the mobile app craze hit in the mid-2000’s, even then it was very primitive to the fast-paced mobile world we have today. There might have been a few things to do on a phone but nothing in the world like you have with an iPhone series phone in the modern world.

Many companies want to take their websites mobile but aren’t sure of how to do it. For the most part, there are two major choices: You can design a mobile version of the website that caters more specifically to smartphone screens or you can go full steam ahead and create a mobile app that users can download to their smartphone and open up no matter where they are. The more expensive option is usually the smartphone app, but it can also pay off more lucratively over the long run.

When transporting a website to a mobile format, keep in mind that the response time and screen size of smartphones differ from those of desktop computers. You want to optimize the website for mobile search as well. A mobile search on Google might have slightly different algorithms than a search done on a desktop, so these are good rules to keep in mind. If you’re simply creating a mobile version of a website, you still want to hire a firm who knows about mobilization. Without their expertise, you’ll find yourself lost in the crowd and trying to follow rules you don’t even know yet. This can be a tricky business because the fact is that mobile search and mobile websites display differently.

If you go all the way and want a mobile app, it’s 100% certain that you need a mobile app design team to help you build something beautiful for your customers. Whether you’re selling products or simply sharing content, you want to have a website that clearly shows up on a smartphone screen and that shows up very high in search engine results. There are many different organizations that work to increase search rank on mobile devices, but everything is built into mobilization design. If you want the best designed website for mobile, go with the pros.

Apps are another thing altogether and unless you’re a tech company yourself will almost always require that you get a team who knows how to properly design an app and market it. Marketing an app is essential in today’s world because so many other apps exist out there that it can be hard to get any attention at all. So many apps come and go and they’re great apps but the marketing fails on them. Don’t let your website fall prey to this fact. When you hire a team to design your app, make sure that they have a marketing package included in the deal as well. Much of your success with the app will depend on the marketing.